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How to create a NYFW inspired LookBook for your customers


Is NYFW 2016 getting you in the mood to talk about style? Us too..

Are you fully taking advantage of iConnect’s LookBook feature? Build stronger customer relationships and use the tools you are already equipped with to your professional advantage.

What is the LookBook?

The LookBook is the ability to add photos to each customer profile individually in your Back Office. The LookBook is especially beneficial to salons and retailers who prefer to get to know their customer’s personal style and preferences. Add photos to each customer profile documenting the before and after makeover looks, to show off just how much your talented stylists are able to improve their look! Keep the photos in the LookBook of iConnect’s Back Office under each respective customer profile. This way, when your customer returns to your retail store or salon, your stylist will know exactly what visuals are paired with your customer.

In the age of Pinterest, Instagram and many other sources of style inspiration, creative people are bombarded with visual inspiration for their work. Stylists should have the tools they need to harness their inspiration and run with it! Let’s say you’re a stylist and one of your regular customers was feeling like they wanted to try a new look but were unsure of where to begin. During your weekly trend research on Pinterest, you see a hairstyle or outfit that would be perfect for your client. Simply download the image and store it into the LookBook for your customer. This way, you can both discuss the look at their next appointment and reap the benefits of your thoughtfulness.

How do I use the lookbook?

Step One: Find Images

Take photos yourself or download photos to your device that you would like to add to your LookBook. To download the image: Right click and select Save image.

Step Two: Add the customer.

Make sure that the customer information has been added to your directory. If the customer is already an existing customer please skip to step three. Add the customer information to your customer list in the Back Office. Add their First name, last name, and phone number.

Step Three: Access the LookBook.

To use the LookBook – Navigate to the iConnect Back Office > Customers > Click the customer’s name > Use the “LookBook” tab (the 4th tab on the right) > Click the button +Add LookBook + Add… (Browse for the photo you have downloaded) > Save it. (Double check that you saved your image!)

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