The 2017 calendar year has just started but it’s not too early to start prepping your business for the next upcoming holiday. There’s many opportunities that companies fail to see early on due to constraints in ideas, marketing, and budget. Here’s a quick guide on how you can fix that issue and get your business ready ahead of time.
Recognize which holiday you can revolve your business around
Whether your business is old or new, you provide a product and/or item that can be marketed around a certain holiday, especially the holidays towards the end of the year. Floral businesses flourish during holidays such as Valentines Day, Mother’s Day, Father’s Day, and etc. Toy stores gain a lot of business during holidays such as Christmas and Black Friday. But what about retailers with specialty items such as razors or miscellaneous gadgets? Well, there’s an answer for that.
If your business, say for instance, sells razors, you can market that around multiple holidays and launch creative campaigns. You just have to put a twist on it.
Example: Is your man too scruffy to kiss around the holidays? Well, we got the perfect solution for that at “Blank” store located at “Blank.”
These types of campaigns are so easy to launch now on social media. You can hyper target your audience to get the most effective penny out of the dollar on platforms such as Facebook. Also, you can subconsciously expose your audience towards your product and item by branding the holiday theme around promoting the specified product at your place of business.
Also, talk to your customers about the upcoming holiday. Many customers forget and with a simple reminder, you can raise awareness to that special day. And as mentioned previously, the holiday doesn’t need to be as big as Christmas. Below is the full list of federally recognized holidays in order:
- New Year’s DayJanuary 2*
- Martin Luther King, Jr. DayJanuary 16
- George Washington’s BirthdayFebruary 20*
- Memorial DayMay 29
- Independence DayJuly 4
- Labor DaySeptember 4
- Columbus DayOctober 9
- Veterans DayNovember 10*
- Thanksgiving DayNovember 23
- Christmas DayDecember 25
And these are only the Federally recognized holidays. It doesn’t include the socially accepted holidays such as Valentines Day. There’s days out there revolving around religion, different countries, and even food. There’s actually a national burger day here in America which is May 28th! So essentially, all you have to do is research the day and find the one that fits your business. Then build a creative campaign around the products you’d like to push.
Choose the right products to build the holiday around
There are products out there that wont go too well with certain holidays. For instance, don’t try to sell a meat dish during World Vegan Day (maybe it’ll work as an anti-vegan movement for those meat lovers). If you do, be prepared to feel some backlash from the vegan community. Don’t be insensitive during religious holidays or an awareness month like October which promotes the fight against breast cancer. That’s bad practice and can definitely lose customers. Revolve your business planning ideas around things that make sense.
Overall, owners and retailers can make all the excuses in the world to not promote their products and business. But with some creativity and ingenuity, marketing your products ahead of a certain holiday will definitely help grow your business. Pre-plan and execute this year!