Valentine’s Day is almost upon us where couples rejoice in their affection for one another. But there are also individuals that celebrate Valentine’s Day for being single. A lot of businesses cater specifically for couples, yet forget that there are many people out there who just want to enjoy the day for what it is. So today, we come to you with some direction on how to set your business up for success during this upcoming Valentine’s Day for 2017.
Remember to think about your loyal customers
Valentine’s Day can be played out in the general sense that it’s an occasion for love. What if we were to embrace our customers and thank them for shopping at our store? Provide your loyal customers with little giveaway such as candy, notes, coupons, gift cards, or anything else that customers will enjoy receiving. It can’t be said enough how important customer loyalty is. A brand is only as strong as its loyal customers.
Every industry must cater in a different facet. If you own a retail store, make sure to thank your customers with something they’d enjoy. Don’t provide them with irrelevant gifts (meaning something that they wouldn’t use or like). If you operate a service based business, make sure that your customers are being thanked with coupons and gift cards to your service. Treat your customers with care.
Create a special environment
Decorate the heck out of your store. Whether you put up hearts, cupids, or color bomb your store, make sure people understand that you support Valentine’s Day. And make sure that the decorations are done as soon as possible. Don’t wait until the last second to set everything up. Make sure the decorations are set prior to Valentine’s Day to raise awareness and increase sales to catered items.
Have products, services, and gifts available for Valentines Day
Make sure your products are directed towards the specific holiday. Develop a marketing strategy around products you want to promote on the special day. If you are selling products such as food, make sure to iterate its importance for Valentine’s Day. Say for instance that you were selling beef jerky. Reaffirm customers that it’ll be a great gift for men and women who enjoy premium jerky. Let them know that it’s a quirky gift that’s sure to bring some laughs and memories, along with good taste.
If you are promoting massages, pedicure, or some sort of service, make sure to iterate to customers that it’s a great couple’s gift. Both partners will be receiving a great time on this wonderful romantic occasion. Make sure to show them great quality service.
And as previously mentioned, there are going to be a lot of single people. You can cater to those people by making creative marketing campaigns to capture that specific demographic. Example, “Single on Valentine’s Day? Make sure to stop by our store as we are geared to celebrate those of us that are single!”
Gear your business up for February 14th, the day of love; Valentine’s Day. Make it one of the best days for your business!